Helium The Science of Sales Lift™
Our Helium process combines insight, market research, marketing objectives and store design to produce the highest performing purchase point marketing.Learn About Helium
Shopper marketing strategy to increase retail sales
Purchase point marketing™
Shopper marketing is defined as any purchase influence on the consumer when they are on the path to purchase. Once that shopper enters the building, these influences are considered in-store marketing and include sales and pricing strategies, couponing, sampling, promotions and graphics. And when the customer is standing right in front of the product, these influences are purchase point marketing. Within this subset are package design, product placement and planogram, adjacencies, graphics, displays, décor treatments and merchandising solutions.
FHC & Purchase point marketing™
At FHC, our focus is on developing custom, purchase point marketing and merchandising solutions which reinforce brand identity and lift sales. Our customers include large national and regional retailers, grocery stores and restaurant chains, CPG manufacturers and merchandise producers. These solutions include temporary, semi-permanent and permanent displays, graphics and sign holders and are constructed from corrugated fiberboard, plastic, wood, metal and includes graphics, signs, sign holders and décor kits.
Our expertise spans marketing, in-store displays, customer support and more. Read about what we know here.
Importing custom display fixtures: The basics to determine the feasibility of importing
If you are contemplating imported display fixtures or display program, our advice to you is to do your homework. Like all things in life, there are tradeoffs. The lower purchase prices come with risks such as inconsistencies in quality and late shipments which can add cost back at the tail end. Selecting a good supplier is critical but can be challenging. This free white paper will help get you started in the right direction.
The Influence and Importance of In-Store Marketing to the Grocery Industry
In grocery, perhaps more than any other category, grocery store design and in-store marketing play a major role in purchases. According to POPAI’s recent shopper engagement survey, 76% of grocery purchase decisions are made in the store. This free white paper will introduce you to these retail marketing in-store influences.
The Influence and Importance of In-Store Marketing to the Consumer Electronics Industry
The speed of new product development and launch is probably faster in consumer electronics than any other category. At store level, these products are vying for consumer’s attention in a stimuli-overload environment. It’s crucial that your store display connects with the shopper. This free white paper addresses the challenges of making an impact at store level with store displays.