Helium uses consumer data to understand the dynamics of your category—FHC Marketing does more than design to a set of specs; we get an in-depth understanding of your brand identity, marketing goals and display strategy by analyzing:

• In-store plans and business objectives
• Customer profiles
• Implementations challenges
• Distribution channels and total volume per channel
• Timing, shipping and verification

A display is the physical manifestation of your business plan; it’s where message meets customer. To insure success, we use our Helium process (see attached), in which we partner with you early in the business cycle and implement concomitantly as your business plan evolves. During that process, we extract key information from the following groups:

• Business Development—Business goals/plans/objectives
• Advertising—Brand identity, tag lines
• Marketing—Targeted shopper’s identities
• Sales—Strategy, sales plan
• Brand & Channel Mangers—Requirements of various retailers, target placements
• Finance—ROI, cost per hook, cash flow
• Operations—Operational objectives and requirements

We work with your marketing people to research the potential effectiveness of the display designs to connect with the targeted customer using on line surveys, design/prototype reaction focus groups and/or short run store tests, depending on what time and money allow.

We’re so confident that our process works that we offer a satisfaction guarantee: rate your satisfaction with the results and take a discount if it’s not 100%!