Monthly Archives

Home/2016/April

The Local Connection: How Independent Retailers are Joining Forces to Flourish

For some small business, local relationships are key.

 

Traditionally, independent retailers have sought out their locations quite deliberately––an up-and-coming neighborhood or a particularly hot development, for example. However, things are changing, and unexpected sites (think abandoned buildings and the like) are turning out to be the winning ticket for like-minded business

Snapchat: How Retailers Can Capitalize on the Craze

Branded filters cost a pretty penny, but the potential for exposure is huge.

 

Snapchat filters are not-so-slowly becoming the way Millennials prefer to communicate (at least, for fun). While older generations might find the filters silly, some retailers are capitalizing on their potential––that is, the fact that so many Millennials are

For Lagging Retailers in Canada, Customer Focus Has Been Lost

Recent study shows that technology will be key to improving brand performance

 

The customer experience and giving consumers want they want is a critically lagging element when it comes to the Canadian retail industry, according to a PwC Total Retail 2016 study. The findings particularly apply to attracting, converting and retaining

Grocery Shopping with Millennials

The largest generational is challenging the food industry with their take on grocery shopping.

 

A trip to the grocery is store is something many Millennials grew up doing with their parents, but it looks like tradition hasn’t won them over. According to recent research from Mintel, almost 40 percent of Millennials

Mobile Wallets Are a Win-Win

Report shows that digital wallets are gaining popularity––as long as consumers see immediate benefits 

 

In the world of retail, the consumer wants to be first––and they respond best to marketing when there’s something in it for them.

 

At least, these are the findings of the 2016 Mobile Consumer Report compiled by Vibes,

Social Media: Marketing Godsend or Just More Noise?

The future for social media and marketing is optimistic, but doubts remain

 

For marketers, social media could almost feel like a godsend. Consumers across all demographics have embraced Facebook, Snapchat, Twitter and a multitude of other platforms. Social media offers a unique, personalized, “friendlier” way to reach consumers––but does it actually

10 Things to Know About Generation Z

Findings from SXSW Interactive
 

This year’s SXSW Interactive, which took place in March, featured all the usual high-tech suspects, from automated driver-less cars to VR headsets. There was also buzz about better ways to reach today’s set of consumers, bringing a focus to marketing that’s been somewhat absent in the past.