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Ad Spend in China Increasingly Goes Digital

Traditional marketing formats are getting fewer dollars while the online space sees significant growth
 

Five short years ago, digital advertising in China was responsible for just 14.8 percent of total ad spend. This year, that number is predicted to jump to 49.7 percent, according to a study from GroupM.

 

If that seems

A Glimpse into Women’s Shopping: 7 Lessons to Learn

Like millennials, female shoppers are a valuable segment to retailers. How can brands earn their loyalty? 
 

Though generalizations can be perilous––particularly those concerning gender––it’s safe to say that a peek into a woman’s shopping cart can provide an informative glimpse into who she is and what she’s influenced by. The insight

The Great Challenge of the Omnichannel Experience

The true meaning of “omnichannel” is a daunting proposition for many brands––so what’s the solution?
 

When it comes to the omnichannel experience, some might assume that retailers are the ones in control. But in reality, consumers are calling most of the shots, and brands primarily take a reactionary stance.

 

In the typical

Why Technology Isn’t Everything: Creating Meaningful Customer Relationships

In an omnichannel world, engaging with customers in a genuine way matters more than ever
Despite the rapid advancements in retail technology over the past several years, it might be easy to overlook the simple, tried-and-true fact that customers are people, and relationships with them matter––sometimes even more than the technology.

 

Today’s

The Customer Experience: How 3 Big Brands Are Pursuing Perfection

Amazon, Burberry and Zappos are exemplary models for customers with high expectations 

In the retail landscape, the customer experience is quickly becoming sine qua non. What matters most to the consumer is no longer simply satisfaction with the product or the quality of customer service. What matters most is that the

Challenge the Status Quo to Evolve Into Tomorrow

Today’s retailers need to stay one step ahead to ensure long-term success
For a retailer, the concept of “best practices” presents a double-edged sword. Sure, certain behaviors, actions and patterns have a long history of success in the greater marketplace, and it might seem simply foolish to consider experimenting with the

Social Media Spend is Up, Despite Tenuous Impact

Marketers are putting dollars in social media, but few can prove the benefit
Marketers are honing in on social media, even though the payoff seems to be meek. This according to the recently released biannual CMO Survey from Duke University’s Fuqua School of Business, the American Marketing Association and Deloitte, which

Teen Retailers, Take Note: Your Customers Love Their Phones

Rarely invested in but hugely important, the mobile retail experience matters to teens  
Here’s an important message for teen apparel retailers: mobile, mobile, mobile.

With millennials and teens spending more than 80 hours a month on mobile devices, brands like American Eagle, Abercrombie & Fitch, Aéropostale and more have hobbled to

Know Thy Customer: Why Integrating Data Matters

 

Customer analytics combined with meaningful application builds results that make a difference 

In today’s market, the customer comes first––and not just from a customer service perspective. Increasingly, consumerism in modern culture is driven by consumers themselves.

So it might come as a surprise that very few retailers say they genuinely know who