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The Mobile Experience: Why it Works Better With Stores

Mobile is important, but so are stores––and ideally, they work together 

What goes around comes around, and in a funny twist of fate, mobile devices are driving shoppers in-store now more than ever. According to research based on Google data, searches related to mobile shopping increased 120 percent in the last

The Five Senses of Shopping in the Modern World

Buying decisions are a subconscious thing––here’s why the senses matter

Studying the anatomy of retail science is a long-standing practice that has resulted in decades of research. Through analyzing data on customer buying habits, return visits, shopping patterns, impulse buys and more, retailers have filtered through the noise to determine authentic

The Fight Against Ad Fraud

Illicit activity is costing the industry billions each year––and a new study suggests real action needs to happen

Roughly $8.2 billion each year: that’s how much is being spent by the nation’s marketing and media industry to combat ad fraud, suggests the Interactive Advertising Bureau’s first official study on the issue.

According

Temporary Permanence: How Pop-Up Retail is Gaining Ground

From one-day store displays to tweet-for-cash rewards, some merchants are approaching retail in unexpected ways 

When an industry is worth $80 billion, you wouldn’t assume it’s commonly referred to as “temporary.” But the temporary retail model –– often referred to as pop-up retail –– is looking like it’s here to stay.

Once considered a