Monthly Archives


Offline Retail in an Online World: How Tradition Met Evolution

Once upon a time, brick-and-mortar retail found itself threatened by the digital explosion––before finding its way

In 2005, traditional brick-and-mortar retailers with little to no online presence were all but handed a warning: online retail is taking over, and you’d better be prepared. Despite its relative youth, e-commerce has undeniable

Facebook Reaches More Millennials and Hispanics Than TV, Nielsen Study Suggests

But a combination of both is most effective in influencing the two most sought-after demographics

It’s no secret that millennials and Hispanics are commonly regarded as the most highly coveted segment when it comes to marketing, and Facebook has been doggedly pursuing marketers’ TV dollars to reach these two groups. While