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Gen Z: The Next Generation of Shoppers

Gen Z is on the Rise and Bringing Its Own Unique Challenges.

For the past several years, marketers of every industry have been concentrating on reaching millennials, as well as finding ways build a relationship between the millennials and their brand.

Reaching millennials has been a special challenge since this generation has

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Revitalizing Apple’s Retail Stores

Apple’s New Retail Head is Making Some Updates.

Angela Ahrendts joined Apple in 2013 as the Senior Vice President, Retail and Online Stores.

Ahrendts has been tasked with revamping Apple’s retail stores and now, according to a report by Mark Gurman of 9to5mac, consumers are getting a clearer picture of Ahrendts’ plans.

Ahrendts

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Sustainable Food Packaging

Why Food Retailers Are Looking to be Less Wasteful

This year food retailers are looking for innovative solutions to their packaging in order to be more sustainable.

They do not want to compromise the quality or look of their products. They do, however, want to meet with the approval of consumers and

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3 Reasons Nordstrom is Outperforming

There are three key reasons that Nordstrom is gaining over its competition.  In the last 5 years, their shares have gained 120%. According to Deutsche Bank, the retailer is well-placed for a successful future.

Here are a few reasons Nordstrom is ahead of the pack.

1. Takes Pride in Customer Service

As stated

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5 Retail Trends for 2015

A Few Predictions for 2015 to Help Retailers Stay Ahead of the Game.

1.    The Impact of Gen Y

Generation Y, otherwise known as millennials, are expected to overtake Baby Boomers as the United State’s largest consumer buying group. In 2015, Gen Y is expected to play a big influence in retail.