While consumers’ opinion of private-label brands has improved overall, recent studies indicate that perceptions differ amongst product categories.
A look at how retailers have used branding to build the reputation of private label brands and increase their reputation.
Grocers see significant increases in private label sales across food and beverage category.
Co-marketing is everywhere these days and can be a huge benefit to retailers. But just like anything, there are some drawbacks. Learn what co-marketing entails and how it could benefit your business.
Sustainability, Human Rights, and Fair Trade rank high. Why Millennials are considering social issues when making purchase decisions.