Monthly Archives

Home/2013/November

Holiday Promotions Come Early This Year

It’s nearly impossible to enter a major retailer without seeing an abundance of holiday seasonal displays … and it’s not even Thanksgiving. Small and large retailers alike have wasted no time pushing the fall decorations to the back of the store and replacing them with wreaths, trees and menorahs. If you feel like it’s a bit early to “deck the halls,” you’re not the only one.

Continue Reading

The Scoop Behind Eye Tracking

How Marketers can gain a “Shoppers Eye View” of the Retail World

To put it simply, eye tracking is the process of measuring where someone is looking, or the movement of the eye in relation to the head. While eye-tracking has been used in disciplines such as psychology, cognitive science and computer interaction for ages, eye-tracking has been used in disciplines such as psychology, it is becoming more prevalent in gauging how shoppers react to in-store displays.

Continue Reading