It’s nearly impossible to enter a major retailer without seeing an abundance of holiday seasonal displays … and it’s not even Thanksgiving. Small and large retailers alike have wasted no time pushing the fall decorations to the back of the store and replacing them with wreaths, trees and menorahs. If you feel like it’s a bit early to “deck the halls,” you’re not the only one.
One-in-six purchases are made when a display with that brand is present in the store, according to a POPAI Shopper Engagement Study, but to what degree does the physical location of the display impact sales?
How Marketers can gain a “Shoppers Eye View” of the Retail World
To put it simply, eye tracking is the process of measuring where someone is looking, or the movement of the eye in relation to the head. While eye-tracking has been used in disciplines such as psychology, cognitive science and computer interaction for ages, eye-tracking has been used in disciplines such as psychology, it is becoming more prevalent in gauging how shoppers react to in-store displays.
With In-Store Decisions At An All Time High, In-Store Displays Are Key.